A review of wasted ad spend

We show how much money went to waste and exactly where.

Free. Five business days, ninety days of history.

Get the report

Your agency sends a report where everything looks fine?

Impressions rise, clicks get cheaper, and the phone stays silent. The report leaves out what matters most: how much money went on searches that will never buy from you, and how many enquiries never reached a salesperson. You can only check that inside the account, and your agency holds the access.

A review that costs you nothing

You will see how much money was wasted and exactly where. We take read-only access to your ad accounts and go through ninety days of history: search terms, cities, devices, times of day, the pages the ads lead to, and the path an enquiry takes to a salesperson.

At the end you get the losses in dollars and a quote for the fix: what takes one evening, what takes real work, and what cannot be fixed at all and is simply switched off.

The review is free by design, not as a promotion. It is yours in full: you can hand it to your current agency and ask them to explain every line.

What you get

  • included: The ninety-day loss, stated as a number
  • included: The search terms that burned money for nothing
  • included: The places and hours where the spend does not pay off
  • included: A check on tracking: what counts as an enquiry and what does not
  • included: The path from click to salesperson and the point where it breaks
  • included: A quote for the fix with a price for every job
  • included: The review by email and a conversation about it when it suits you
  • included: Read-only access, removed as soon as the review is done
  • paid to the vendor: Your ad budget stays yours, we do not touch the account

Work that can follow the review

  • not included: Analytics set up: see where customers come from$1,800
  • not included: Launching Google Ads with lead tracking$1,030 per account
  • not included: We run the advertising for you10% of spend, from $675
  • not included: SEO and articles every monthfrom $990 a month
  • not included: Found on the map and nearby$515 per location
  • not included: Visibility in AI search answersfrom $1,260 a month
  • not included: Running social mediafrom $790 a month
  • not included: Pay per lead, with no ad budgetfrom $110 per lead

Questions

Why free? What is the catch?

There is no catch. The review takes four to six hours and sells the next job better than any presentation. There is no reason to charge for it: fix things yourself or with someone else — the report stays with you either way.

What access do you need, and what happens to it afterwards?

Read-only access to the ad accounts and to the site analytics. We change nothing and touch no bids. After the review we remove the access the same day, and if you decide to carry on, we set it up again in writing.

Our ads have only been running a second month. Is there anything to review?

Yes, and it is easier: there are few mistakes yet and they have not built up history. Over a short run we look less at the spend and more at enquiry tracking — that is what is most often set up wrong from day one.

What happens once the report is in my hands?

Nothing until you say so. The conversation about the report commits you to nothing and is not invoiced. The work that can follow is listed above, each with its own price and its own page.

Where to send the review

Name the ad accounts and your website address — we will send the review by email and call if that is easier.

When to start
What is getting in the way today