Analytics and attribution set-up: pricing

Where did your last customer come from?

Most likely “by word of mouth” — that is what people answer when there is nowhere to look. A form from the site lands in your inbox with no source on it, calls are tied to nothing, and the deal record has no field showing which ad brought it.

You see which ad the customer came from

Tracking is built once for everything at once: site, forms, calls, chats and ad accounts. A person is recognised from the first visit, and the ad that brought them reaches the deal record instead of getting lost on the thank-you page.

Calls are counted with dynamic numbers, so you see how long each conversation lasted; forms are recorded as a server event, not only in the browser. The result goes back to the ad accounts, so the algorithm learns from deals, not from clicks.

The result is one report where spend, enquiries, deals and cost per deal sit side by side for every source. Everything collected lives in your own accounts: access is registered to your company.

What the build includes

included: Analytics and events on every page of the site
included: The source of an enquiry is visible from first visit to deal
included: Call tracking with dedicated numbers and call duration
included: Events sent from the server, not only from the browser
included: Cookie banner: until the visitor clicks, data stays anonymous
included: The result sent back to the ad accounts
included: Report: spend, enquiries, deals and cost per deal
included: Every event checked live, plus a written tracking map
paid to the vendor: Licences for call tracking services at the supplier's invoice, mark-up $0.00

Your price

Basic build

$1,800

Site, forms, calls and one ad account

What the tier includes

included: Everything listed above, for one site
included: One ad account and one phone number

Extended build

$4,500

Plus CRM, deals closed off the site and one shared report

What the tier includes

included: Everything listed above, for one site
included: All ad accounts and phone numbers
included: A link with your CRM and the return of deals closed in person
included: An end-to-end report from spend to revenue

Extras

not included: We run the advertising for you10% of spend, from $675
not included: Launching Google Ads with lead tracking$590 when ordered together
not included: SEO and articles every monthfrom $990 a month
not included: Found on the map and nearby$515 per location
not included: Visibility in AI search answersfrom $1,260 a month
not included: Running social mediafrom $790 a month
not included: A review of wasted ad spendfree
not included: Pay per lead, with no ad budgetfrom $110 per lead

Questions

We have no CRM. Is the build worth it at all?

Yes. The basic build takes an enquiry to your inbox and to a table that says where the person came from — enough to see which ads pay off. A CRM is connected later, and nothing already built has to be redone.

Who pays for support after that?

Nobody separately: support is included in any monthly work we do, from $990 a month. Without such a subscription the tracking keeps running on its own — changes are billed as separate work and only when you ask.

Does the cookie banner get in the way of this?

The banner and limited collection are set up in the same job. Until a visitor clicks “accept”, data is collected anonymously; after that, in full. The rules are written for your states and go into the tracking map.

What do we keep after the build?

All accounts are registered to your company and you are the owner. Besides the tracking itself you get a written map: which event is created where, where it goes and by what rule it is counted. Anyone can pick the work up from it.

Analytics set up: see where customers come from