Pay per lead
You pay for the lead, not for impressions and clicks.
From $110 per exclusive lead. The media risk sits with us.
How much do you pay for the enquiry that went to a competitor?
The same as for your own. Ads charge for the click whatever it leads to, and that same person is filling in three other forms at the same moment. Whoever answered first made the sale. The rest paid for the impression.
We take the ad risk, not you
We buy the ads, with our own money and in our own accounts. You pay only for a real enquiry: a call longer than thirty seconds, or a completed form from someone who needs your service in your area.
The enquiry goes to you alone: we do not resell it to the firm down the road or to an exchange. Your area and your trade are held for you for the term of the contract — inside them we work with nobody else.
Duds come off the bill: wrong number, wrong town, not your service, a robot call — you can return such an enquiry within seventy-two hours. You set the daily cap yourself.
How it works
- included: The enquiry goes to you alone and is sold to nobody else
- included: Your area and your trade are held for you for the term of the contract
- included: Duds returned within seventy-two hours
- included: You decide how many enquiries a day you take
- included: Delivered by call, by email or straight into your CRM
- included: A call recording and an enquiry card for every lead
- included: Trial batch — twenty-five leads
- included: Report: how many came in, how many were kept, how many were credited
- included: The ad budget is ours: if it does not work, we lose our own money
Your price
Plumbing
$110–$140 per lead
Emergencies and planned work
What the tier includes
- included: Yours alone, in your area and your trade
- included: Duds returned within seventy-two hours
Heating and air conditioning
$130–$175 per lead
Servicing and equipment replacement
What the tier includes
- included: Yours alone, in your area and your trade
- included: Duds returned within seventy-two hours
Roofing
$200–$285 per lead
Repair and replacement after hail
What the tier includes
- included: Yours alone, in your area and your trade
- included: Duds returned within seventy-two hours
Mould
$219–$326 per lead
Inspection and removal
What the tier includes
- included: Yours alone, in your area and your trade
- included: Duds returned within seventy-two hours
Water damage
$935–$1,235 per lead
Round-the-clock call-outs
What the tier includes
- included: Yours alone, in your area and your trade
- included: Duds returned within seventy-two hours
Extras
- not included: We run the advertising for you10% of spend, from $675
- not included: Launching Google Ads with lead tracking$1,030 per account
- not included: Analytics set up: see where customers come from$1,800
- not included: SEO and articles every monthfrom $990 a month
- not included: Found on the map and nearby$515 per location
- not included: Visibility in AI search answersfrom $1,260 a month
- not included: Running social mediafrom $790 a month
- not included: A review of wasted ad spendfree
Questions
What counts as a lead and what does not?
A lead is a conversation longer than thirty seconds, or a completed form from someone who needs your service in your area. Robots, wrong numbers, other towns and other services are not leads and come off the bill.
My trade is not on the list. What then?
We give the price after a conversation: it depends on the trade and on what ads cost in your region. The five prices above are published because they add up in any state.
Why can the flow not be doubled by Monday?
Because we buy the ads with our own money, and campaigns do not pick up speed in a day. The daily cap works the other way too: it holds the flow at a number you can work through without your answers getting worse.
We already buy leads from an exchange. How is this different?
In that the enquiry comes to you alone. Exchanges sell the same lead to three or four firms, and the one who picks up first wins. The rest paid for a conversation that never happened.
Tell us your trade, the counties and how many enquiries a day you can work through — we will send the quote by email.
We have your request
We answer during the hours listed in the contacts at the foot of the page. The quote and the conversation come first — nothing is signed and nothing is charged.