Clicks. Leads. Email.

FinLeadGen — the platform for lead buyers and sellers.

Intake · Screening · Routing · Auction · Attribution

What does the FinLeadGen platform do?

One place for the leads you buy and the ones you sell. A lead comes in, passes the checks and goes to the right buyer. You can see where the person came from, who got the lead and what you pay for it. Take all of it or just one part.

You pay twice for the same person

Someone arrives from an ad, leaves a lead, and a week later replies to an email. But one service takes the leads, another counts the advertising, a third sends the emails. None of them knows this is the same person — and along the way you lose exactly what decides who to pay and who to call.

With us it is one system. The click, the lead and the email meet on one person: you see which ad they came from, who got their lead and what you wrote to them. Same data, same rules — the numbers in the reports do not drift apart.

You write the rules, not us: what counts as a good lead, who it goes to, what you pay a partner for. We make sure a rule fires the same way on every lead, and show which one fired — to you and to your partner alike.

Track stands on its own for anyone whose intake already works. Exchange stands on its own for anyone who buys leads and pays no partners. Engage gets added when the accumulated base finally gets attention.

What do Track, Exchange and Engage do?

TrackSee which ad brought the customer in and what to pay ExchangeWe take leads in, drop duplicates, hand them to buyers EngageWe write and call only to those who allowed it

What the platform takes on

Field checks: Phone, email and your own fields — in the shape you defined.
Duplicate checks: You will not pay a second time for the same person.
Do-not-call lists: Your lists and external ones are checked before a lead goes out.
Vertical and state: Every buyer only gets their own verticals and their own states.
Permission is stored with the contact: We store it the minute the person gives it.
Distribution rules: Who gets a lead and in what order is your decision.
Auction: Buyers name a price without seeing the contact details. Your terms.
Rejection and return: If it does not pass, the source learns why instead of guessing.
What happened to the lead: Who took it, who refused and for how much — visible later.
Where the customer came from: Visible from the first click, and not lost along the way.
The payout rule: Change it today and yesterday's money stays as it was.
The payout report: Click on a payout and you will see what earned it.
The partner's console: A partner sees their clicks and their money. Nothing else.
Postback, pixel, webhook: The sale arrives in whatever way the source sends it.
Follow-up contact: Email, call and message — only to those who allowed it.
One refusal across all three channels: Emails, calls and messages stop together.
Calling hours: By the recipient's state, not by your office clock.
How often they have been contacted: We count per person, not per campaign or per channel.

How does a lead move through the platform?

Set the rules: Say what counts as a good lead, who it goes to and in what order, and what you pay a partner for. Until you have said it, nothing moves.
Connect your sources: Leads arrive from your site, from a call or from a partner — all into one place. And your links show straight away which ad the person came from.
From there everything runs by your rules: Exchange checks the lead, finds the buyers it fits, runs the auction if you want one, and hands it over — or returns it to the source with a reason.
Look at the result and go back to people: Track shows which ad produced the sale and what to pay for it. Engage goes back to those who allowed contact.

What will you be able to show afterwards?

NEVER LOST: What was checked, who got the lead, for how much and why it came back — visible six months later too.
THE RULES ARE YOURS: Your rules, your buyers, your partners. We supply the software and run it; the trading is yours.
IT ALL RECONCILES: Track, Exchange and Engage run on the same data, so the numbers in the reports do not drift apart.

Questions

Do you buy or sell leads yourselves?

No. We make software and we do not trade leads. The sources, the buyers and the rules are yours, and we stand on neither side of the deal.

Can we take one part now and the rest later?

Yes. Track, Exchange and Engage each work on their own. Switch the next one on when you need it: it sees everything the first one has gathered, and nothing has to be moved across.

We already have a CRM. Why this as well?

A CRM picks a lead up once it has arrived and been paid for. We work earlier: we check the lead, choose who to give it to, and work out what to pay for it. The CRM stays where it is.

Some of our buyers do not bid. Can we sell to them?

Yes. Those buyers take leads at their own price while the auction runs between the rest. Both sit in the same distribution: how one buyer is connected changes nothing for the others.

What does the platform cost?

We price on a call, once we have seen your flow: how many leads and clicks you have, how many sources and buyers, and what needs connecting to what. We name the figure right there.

Someone refused. Do the emails and calls stop?

Yes, and across all three at once. We keep the person's permission with their lead. And we call in the hours allowed in their state, not the ones that suit your office.

We are not in finance. Will this suit us?

Yes. You choose the vertical; we do not impose one. Insurance, home improvement, law, education, solar: the checks and the distribution work the same.

Do we have to set all this up ourselves?

No, we set it up: your sources, your buyers, the export into your CRM and the reports your partners will see. Bring two lists to the demo — sources and buyers — and we will size the work.