---
title: "Analytics set up: see where customers come from"
description: "See which ads bring deals and which do not. Basic build $1,800, extended $4,500. Support is included in a subscription from $990 a month."
locale: en
canonical: https://finleadgen.com/en/services/tracking-and-attribution
source: https://finleadgen.com/en/services/tracking-and-attribution.md
price_reviewed: 2026-08-06
---

# Analytics set up: see where customers come from

Every lead arrives with its source named.

**$1,800 for the basic build · $4,500 for the extended one.**

## Where did your last customer come from?

Most likely “by word of mouth” — that is what people answer when there is nowhere to look. A form from the site lands in your inbox with no source on it, calls are tied to nothing, and the deal record has no field showing which ad brought it.

## You see which ad the customer came from

Tracking is built once for everything at once: site, forms, calls, chats and ad accounts. A person is recognised from the first visit, and the ad that brought them reaches the deal record instead of getting lost on the thank-you page.

Calls are counted with dynamic numbers, so you see how long each conversation lasted; forms are recorded as a server event, not only in the browser. The result goes back to the ad accounts, so the algorithm learns from deals, not from clicks.

The result is one report where spend, enquiries, deals and cost per deal sit side by side for every source. Everything collected lives in your own accounts: access is registered to your company.

## What the build includes

| What | State | Price |
| --- | --- | --- |
| Analytics and events on every page of the site | included |  |
| The source of an enquiry is visible from first visit to deal | included |  |
| Call tracking with dedicated numbers and call duration | included |  |
| Events sent from the server, not only from the browser | included |  |
| Cookie banner: until the visitor clicks, data stays anonymous | included |  |
| The result sent back to the ad accounts | included |  |
| Report: spend, enquiries, deals and cost per deal | included |  |
| Every event checked live, plus a written tracking map | included |  |
| Licences for call tracking services at the supplier's invoice, mark-up $0.00 | paid to the vendor |  |

## Your price

| Plan | Price | Note |
| --- | --- | --- |
| Basic build | $1,800 | Site, forms, calls and one ad account |
| Extended build | $4,500 | Plus CRM, deals closed off the site and one shared report |
**Basic build**
- Everything listed above, for one site
- One ad account and one phone number
**Extended build**
- Everything listed above, for one site
- All ad accounts and phone numbers
- A link with your CRM and the return of deals closed in person
- An end-to-end report from spend to revenue

## Extras

| What | State | Price |
| --- | --- | --- |
| We run the advertising for you | not included | 10% of spend, from $675 |
| Launching Google Ads with lead tracking | not included | $590 when ordered together |
| SEO and articles every month | not included | from $990 a month |
| Found on the map and nearby | not included | $515 per location |
| Visibility in AI search answers | not included | from $1,260 a month |
| Running social media | not included | from $790 a month |
| A review of wasted ad spend | not included | free |
| Pay per lead, with no ad budget | not included | from $110 per lead |

### We have no CRM. Is the build worth it at all?

Yes. The basic build takes an enquiry to your inbox and to a table that says where the person came from — enough to see which ads pay off. A CRM is connected later, and nothing already built has to be redone.

### Who pays for support after that?

Nobody separately: support is included in any monthly work we do, from $990 a month. Without such a subscription the tracking keeps running on its own — changes are billed as separate work and only when you ask.

### Does the cookie banner get in the way of this?

The banner and limited collection are set up in the same job. Until a visitor clicks “accept”, data is collected anonymously; after that, in full. The rules are written for your states and go into the tracking map.

### What do we keep after the build?

All accounts are registered to your company and you are the owner. Besides the tracking itself you get a written map: which event is created where, where it goes and by what rule it is counted. Anyone can pick the work up from it.

## Where to send the quote

Tell us your site, your ad accounts and your CRM — we will send a quote by email and call if that is easier.